1. User name. The user’s email address. This is the only required column.
2. Password. Tableau Online does not use this field, but you need to delimit it in each row to position the subsequent fields correctly.
3. Display name. Tableau Online does not use this field, but you need to delimit it in each row to position the subsequent fields correctly.
4. License level. This can be Creator , Explorer , Viewer , or Unlicensed .
5. Administrator level. This can be Site or None .
6. Publishing capability. Acceptable values are Yes/True/1 or No/False/0 .